The Ultimate Guide to when, how, and why you should use a URL shortener.
It’s a fair question… As a URL shortener and a company that specializes in everything to do with links, it’s something we get asked quite a lot.
So we thought we’d give you the entire breakdown on this secretly evolving industry. Find out how you can use a link shortener to your advantage.
If you’ve been following us closely, you might have noticed that we’ve started using our own, free URL shortener “lin-k.eu” a few weeks ago, both for our clients and for ourselves. In this sense, we thought it would be nice to let you know why we did so and why use URL Shorteners in general. If you want to try out our free URL shortener for yourself, surf over to Lin-k.eu.
Blog posted by Tools-JC, best Tools website for your Digital Marketing and online Business.
URL shortener: What are they?
URL shorteners, long story short , or link shorteners are services that can transform very long links into a short and manageable link. Very easy and simple. The question now is, are URL shorteners worth the hustle? Let’s start with our journey to dissect the power and use of these services.
In this awesome blog, we will see the power of the URL shorteners. We will take a look on how these services can help our online business. We will also check an excellent URL shortening service, our own lin-k.eu. So fasten your seat belts and let’s dig together in the details.
Benefits of URL Shorteners
Imagine you are trying to get your favorite snack from the top shelf of the kitchen. Being short doesn’t help right? But the issue is not the same with URLs. As a matter of fact, the shorter the URL the better it is for you.
Below are the top reasons why you should always shorten your long URLs.
Manageability and Simpliness
Take a look at the below two links. Which of the two links do you think is more simple?
These two links are both the same link. I have shortened the first link with custom words using lin-k.eu (we will get to that). This has made my link very short and simple. And who doesn’t love short and simple links? I bet you did not enter many links before just because they were too long and distracting. Plus imagine sharing the links on social media! Which link would you rather share?
Link Tracking in URL Shorteners
Another very important advantage of the URL shorteners is that they allow you to track your links. Let’s go to Lin-k.eu and show you what I mean.
This is a link to my website. You can check below how many clicks it has.
Not only it shows you the total clicks number, but it shows you several other useful data. It shows you from which countries people are mostly clicking your links and what devices they are using.
Not only that, let’s suppose you are now running a marketing campaign. You added the links in your email marketing campaign and on your social media.
Lin-k.eu can show you from where did the clicks arrive, so you can run better marketing campaigns targeting your best audience.
Build Custom Audience Using Pixels
Let me first explain what a pixel is. A pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Let’s take Facebook pixel for instance. Once you’ve set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you’ll be able to see the actions that your customers take. You’ll also have options to reach those customers again through future Facebook ads.
Lin-k.eu has this awesome feature built in to your link where you can track your pixels and target the audience that reacted to your campaign. You can target these audiences in similar future campaigns.
We provide Facebook Pixel, Google Tag Manager, Adwords, LinkedIn, Twitter, AdRoll and Quora Pixels
Reduce SMS Marketing Cost
SMS marketing is also a great marketing strategy. You can directly send your advertisement to the phone on your audience and they can click to open from their mobile. But most SMS marketing companies charge on the size of your SMS. So it is crucial that you shorten your link before sending it to your customers. Moreover, a shortened link looks far less suspicious than the normal long link you have.
Now really, which of the below SMS is better?
Using the link shortener Lin-k.eu, there are 2 ways to customize your links. Not only it makes your links shortener, but you can add custom words to show the people a description of the link. You did not get me? Let’s dive in right into a live example. Below is a link from our Facebook page h-educate. Both below links are the same link, but you can see that I added custom words in the link indicating that it is a Facebook link.
This is easily done using Lin-k.eu service. Just go to the link shortener page and add your custom words in the custom Alias. It is that simple.
And if you like adding custom words to your link, imagine adding a custom domain to your short link. Yes you read that right! You will be able to get the short link with your own domain. Go check it our here! It is awesome.
Let’s check out how this works.
Once you add your Domain, you need to add a A record that points to 220.127.116.11, changes may take up to 36 hours. Know that changes can take up to 36 hours.
Now go ahead and shorten links using your own custom domain! Make sure to select your custom domain from the choose domain list.
And voila! Easy and beautiful, just like a piece of cake!
Extra Features in Lin-k.eu
I guess the name speaks about the feature. With Lin-k.eu, you can set up a bundle of links shortened and used in one link. To understand better what I am talking about, let us look at the example below.
First create bundle.
Once bundle is created, you can go to any shortened link and add it to the bundle.
Once done, you will have a bundle containing multiple links. Just type the link of the bundle and you will see all the links added to this bundle. This is very cool!
Profile Builder for Social Media
Profile Builder is a bit like Bundle, It bundles your links. I like to use Profile Builder for Social Media is good looking and it’s very handy.
To understand better what I am talking about, let us look at the example below.
First go to right corner of your screen and click on Profile Builder
On the Left side you can edit the Profile name, Page Style and your links and on the right side you will see how it looks like.
Once you done you will see something like this:
This is an awesome feature. Imagine where you can a custom transitional page containing an avatar along with a message to represent your brand or company. You can have unlimited splash pages and you can choose one for each URL. All you have to do is just go in the Lin-k.eu dashboard and create you splash page!
An overlay page allows you to display a small non-intrusive overlay on the destination website to advertise your product or your services. You can also use this feature to send a message to your users. You can customize the message and the appearance of the overlay right from this page. As soon as you save it, the changes will be applied immediately across all your URLs using this type. Please note that some secured and sensitive websites such as google.com or facebook.com do not work with this feature.
Head over to Lin-k.eu and start your free account today!
Sharing long, complex URLs online is not a good idea – hence the need for link or URL shorteners. The simplest and most effective way to avoid the pitfalls is to understand how URL shorteners work. Through this knowledge, you can seek to understand how shortened URLs behave in different situations, enabling you to harness the benefits for your own gain in Digital marketing and your Online Business.
This blog was created by: Hassan AboulHassan.
Posted by Tools-JC.